Holly Shackleton is an editorial strategist and founder of Studio Shackleton. She works with fashion brands, founders and cultural organisations to define their narrative, sharpen their positioning and build editorial strategies that create lasting cultural relevance.

Before founding Studio Shackleton, Holly spent more than two decades shaping some of fashion's most influential media brands. As Global Editor-in-Chief of i-D, she led the publication's transformation from print magazine into an award-winning global media brand, expanding its digital presence across 11 international editions and building a worldwide network of editors and contributors. During her tenure, i-D received five Webby Awards for Best Fashion Website, two People's Choice Awards and a Lovie Award.

Holly later became Editor-in-Chief of Vogue Global Network, where she oversaw Vogue's global digital strategy, helping shape one of the world's most influential fashion media organisations.

Today, Holly works with fashion brands, founders and cultural organisations to build brands with a clear point of view. Her work spans brand narrative, editorial strategy and creative direction.